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Hip-hop has had a significant affect on several genres of music. R&B, especially, was essentially the most influenced regarding necessitate a subgenre. The main element difference was that the subgenre was coarse and contained a lesser amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop so that you can relate to younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features R&B, superimposed with vocals that were sung in the design of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant view in the vein of hip-hop artists. Pop singers, who had been not wanting to change their images, began collaborating with a rapper to remix certainly one of their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached out to a fresh age group. Hip-hop soul is known as old than contemporary R&B, and targets a adult audience. This can be primarily due to genre's focus on the seamier facets of life; hip-hop soul singers also use adult language and themes, which includes drawn censure from people that have the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed a monotonous period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, it is now experiencing a surge in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.