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Hip-hop has received a tremendous influence on several genres of music. R&B, in particular, was one of the most influenced concerning necessitate a subgenre. The key difference was that the subgenre was coarse and contained a smaller amount of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to connect with younger, urban audiences, thus creating a subgenre coined ""hip-hop Soul"". This genre features Beats for sale, superimposed with vocals that were sung in the style of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who had been hesitant to change their images, began collaborating using a rapper to remix one among their tracks, and incorporated the remix inside their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached to a whole new age group. Hip-hop soul is regarded as more mature than contemporary R&B, and targets a grownup audience. That is primarily because of the genre's target the seamier elements of life; hip-hop soul singers also use adult language and themes, which has drawn censure from people who have the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an ordinary period together with the emergence of Neo Soul, another R&B subgenre in the late 90s, it is now experiencing an outburst in popularity on account of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.