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Hip-hop has experienced a tremendous affect on several genres of music. R&B, specifically, was the most influenced about necessitate a subgenre. The key difference could be that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to relate with younger, urban audiences, thus setting up a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals that have been sung in the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try the vein of hip-hop artists. Pop singers, have been unwilling to change their images, began collaborating having a rapper to remix certainly one of their tracks, and incorporated the remix of their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became increasingly popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached in the market to a whole new age bracket. Hip-hop soul is known as elderly than contemporary R&B, and targets a adult audience. This is primarily due to genre's concentrate on the seamier areas of life; hip-hop soul singers also use adult language and themes, which has drawn censure from individuals who have the genre of music, comparable to hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period together with the emergence of Neo Soul, another R&B subgenre from the the late 90s, now it is experiencing an increase in popularity as a result of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.