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Hip-hop has had a significant affect on several genres of music. R&B, especially, was essentially the most influenced about necessitate a subgenre. The main element difference was that the subgenre was coarse and contained less of an R&B influence.

Pop and R&B singers, including Mariah Carey and Destiny's Child, appropriated hip-hop as a way to correspond with younger, urban audiences, thus making a subgenre coined ""hip-hop Soul"". This genre features BeatStars, superimposed with vocals which were sung in the type of soul music; the lyrics, however, integrated street lingo and adult themes. Impudence characterizes the styling of hip-hop soul. These hitherto conventional singers sported tattoos, wore leather, and wore a defiant try looking in the vein of hip-hop artists. Pop singers, who were reluctant to change their images, began collaborating using a rapper to remix among their tracks, and incorporated the remix in their albums. These remixes were pegged as singles, and allowed the singers to retain their signature styles. These remixed tracks soon became very popular, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran R&B artists also generated interest among young, contemporary audiences through their connection to hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye to re-mix her tracks. By joining forces with hip-hop artists, R&B singers thus reached over to a fresh generation. Hip-hop soul is regarded as more mature than contemporary R&B, and targets an adult audience. That is primarily due to the genre's pinpoint the seamier aspects of life; hip-hop soul singers also use adult language and themes, that has drawn censure from those who feel the genre of music, much like hip-hop, glorifies negative stereotypes. Although hip-hop soul witnessed an uninteresting period together with the emergence of Neo Soul, another R&B subgenre within the late 90s, it's now experiencing a blast at the in popularity because of singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.