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Simply because emails are sent quickly doesn’t mean they are often composed in a hurry. Sorry! You were hoping I might say little pesky items like grammar aren’t important. But, they are. Here are a few grammar tips that could keep on course for sending proper aweber email marketing. This isn’t a complete list. Entire books are specialized in grammar. But, these few tips is going to be helpful. Incorrect Modifiers Put modifiers in their proper place. Sure n when I tell you exactly what a modifier is, it is possible to tell it where to search.

Modifiers are adjectives and adverbs. Adjectives are utilized to modify nouns and pronouns. Adverbs are used to modify verbs, adjectives, as well as other adverbs. One approach to help keep this in mind is that most adverbs end in the letters ily.i Example - Using Modifiers Correctly The subsequent example helps guide you to utilize adjectives to alter a noun and how to use adverbs to alter a verb. When modifying a noun, make use of an adjective:

i He did a poor job.  
i She is often a frequent contributor.

When modifying a verb, readily adverb:

i He did the job poorly.
i She contributes frequently. 

Noun/Pronoun Agreement Another common grammar dilemma is in the event the pronoun doesn’t agree in number with its antecedent. Or, in plain English, which means incorrectly using a plural pronoun to alter a singular noun, or the other way around. The most frequent offender is applying the plural they if the sentence really calls for the singular they Example This will likely become clearer discussion the next example. The illustration now offers several options for rewording these statements in order to make them correct. Sample of Single Versus Plural Pronouns The following statement is inaccurate. The noun and pronoun usually do not agree. Each time a customer is upset, they should vent Several methods to reword the statement to make it correct:

i Rewrite it inside the plural:  
When clients are upset, they have to vent
i Use he/she:  
   When a customer is upset, he/she has to vent
i Re-use the noun:  
When an individual is upset, a person has to vent
i Re-word the statement:  

An upset customer should vent Recent Phenomenon This specific concern is a recently available phenomenon. In the past, he was the common pronoun employed to make reference to both sexes. In current times, we now have tried to be a little more politically correct. This results in the he/she issue. Errors about this issue not just bring about poor grammar, but they may offend someone. Future Trend Since you have stood a quick lesson in history, why don't we look to the long run. In many years, it could be acceptable to utilize the plural pronoun they using a singular antecedent. However, days past haven’t arrived yet, despite whatever you decide to see to the contrary. So, don’t use plural pronouns with singular nouns until you receive the official memo in the Proper English Grammar Gurus. Grammar Surprises Hereis a final point about grammar. You could possibly be surprised at who becomes upset in case your messages aren’t grammatically correct. Your customer, colleague, or boss might use incorrect grammar constantly. However, that doesn’t mean they don’t recognize improper usage once they read it or view it from others. In other words, they could be holding you to a higher standard. Make sure you measure.