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You are special, meaning that the your viewpoints and experiences your understanding and outlook will differ to that of anyone else and consequently will be something that others will just take an interest in. Whatever your interests are, by creating your personal weblog you can share your experiences of them with other folks and who knows, some-one may learn something. If you should be promoting an online business a website is a good way to improve your SEO by increasing the amount of links back to your main site. It's also a spot for your network, affiliates and peers to visit you and is a superb method to confirm your place as a leader in your area when you give them normal, good-quality information. 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