Small business brand development1481470

Small business owners are bigger you imagine. Data has proven smaller businesses drive the Canadian economy. That are they, what do they certainly? This infographic provides you with some insights to data collected by Industry Canada around the status of small businesses.

As a small enterprise you should: • Create an efficient, well-integrated sales and marketing communications plan, blending offline and internet based tools to maximize customer value • Strategically link and leverage all elements inside the communication mix across all channels • Assess the contribution of each and every marketing element to optimize impact • Develop a highly effective content technique to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating marketing services purpose and see the strength of the staff member voice to humanize the company.