Small business brand development1956591

Small business owners are larger than you think that. Data has shown small businesses drive the Canadian economy. That are they, what do they actually do? This infographic provides you with some insights to data collected by Industry Canada for the status of smaller businesses.

Being a small business you'll want to: • Create a powerful, well-integrated marketing communications plan, blending offline and internet-based tools to increase customer value • Strategically link and leverage all elements in the communication mix across all channels • Assess the contribution of each one marketing element to maximize impact • Develop an efficient content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new approaches to differentiate your brand by creating marketing services purpose and view the strength of the worker voice to humanize the emblem.