Small business brand development2537980

Small Businesses are bigger than you believe. Data has shown small enterprises drive the Canadian economy. Who are they, exactly what do they are doing? This infographic gives you some insights to data collected by Industry Canada about the status of small business owners.

As being a small company you'll want to: • Create a powerful, well-integrated sales and marketing communications plan, blending offline and internet-based tools to increase customer value • Strategically link and leverage all elements within the communication mix across all channels • Measure the contribution of every marketing element to increase impact • Develop an efficient content strategy to ensure delivery of coordinated and synergistic messages across all touch points • Identify new methods to differentiate your brand by creating marketing services purpose and understand the power the employee voice to humanize the emblem.