Small business brand development6984352

Smaller businesses are bigger you imagine. Data has shown smaller businesses drive the Canadian economy. That are they, what can they actually do? This infographic will provide you with some insights to data collected by Industry Canada about the status of small enterprises.

Like a small business you need to: • Create an efficient, well-integrated marketing communications plan, blending offline and online tools to increase customer value • Strategically link and leverage all elements within the communication mix across all channels • Measure the contribution of each marketing element to optimize impact • Develop a powerful content tactic to ensure delivery of coordinated and synergistic messages across all touch points • Identify new solutions to differentiate your brand by creating graphic design purpose and understand the strength of the employee voice to humanize the brand.