Small business brand development897542

Small Businesses are bigger than you believe. Data has shown smaller businesses drive the Canadian economy. Who're they, what do they actually do? This infographic gives you some insights to data collected by Industry Canada on the status of small enterprises.

Being a small company you need to: • Create a highly effective, well-integrated sales and marketing communications plan, blending offline and online tools to increase customer value • Strategically link and leverage all elements in the communication mix across all channels • Appraise the contribution of each and every marketing element to increase impact • Develop a powerful content technique to ensure delivery of coordinated and synergistic messages across all touch points • Identify new methods to differentiate your brand by creating marketing services purpose and view the power employees voice to humanize the emblem.