Small business brand development9694129

Smaller businesses are larger than you imagine. Data has proven small business owners drive the Canadian economy. Who are they, so what can they actually do? This infographic gives you some insights to data collected by Industry Canada around the status of small businesses.

Being a small business you should: • Create a powerful, well-integrated marketing and sales communications plan, blending offline and internet-based tools to maximise customer value • Strategically link and leverage all elements inside the communication mix across all channels • Measure the contribution of each one marketing element to optimize impact • Develop a highly effective content process to ensure delivery of coordinated and synergistic messages across all touch points • Identify new ways to differentiate your brand by creating small business brand development purpose and see the power the employee voice to humanize the emblem.