Strategies for Demographics7049587

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Every region possesses some particular characteristics in line with the people who live in it. These characteristics can reflect the region's economy, social behavior, social customs, physical location, commerce, industrialization, religion, along with other things.


The term 'demographics' is within essence a shortened form of that which you can call 'population characteristics'. Demographics include age, per capita income, mobility (in terms of travel time to work or quantity of vehicles available), educational and academic level of people, price of ownership (that includes properties and assets like homes, apartments, garden etc others), status of employment and even the topography from the region. Demographics find its use within market research, opinion research, political research, and assessment in the changing trends of consumer behavior and it is patterns. But Address is best used by marketing managers, since the various characteristics of the people reflect their tastes and provides an idea of it is likely that the sales returns of the launched product in the given area. Demographics can be called an art as well as a science. Unlike demography, which puts focus on biological processes such as population dynamics, demographics attempt to grasp exactly who think and what they may be ready to buy. Demographics can be studied beneath the following heads: 1) Demographic variables - the groupings in the consumers along with other such communities created by social and marketing analysts. Probably the most frequently employed ones are: age, sex, sexual orientation, family size, household size, family life cycle, income, occupation, education, home ownership, socioeconomic status, religion and nationality. 2) Demographic profiles - definition of several demographic variables. 3) Demographic trends - predictability in the demographic shifts.